How to Become an Entrepreneur

Entrepreneur

A young boy was born and raised in Port Arthur, Texas. It was a city known as the Golden Triangle. While in the 6th grade attending elementarty school, opportunity came knocking. You might say it was his destiny to stumble upon how to become an entrepreneur and experience….

• Customer service

• Customer loyalty

• Customer retention

The young boy overheard neighborhood Gulf refinery workers talking. He also overheard conversations of Texaco refinery workers.

Both company refinery workers were on their way home from refineries where they worked. During the the hot summer months they stopped close to their home at a neighborhood grocery store. 

All who stopped where hot, hungry, thirsty and stopping at the same local grocery store. The young boy mentioned earlier just happened to shop at same local neighbored every other day for his mom.

Customer Service

The refinery workers were complaining to the grocery store owner about bad customer service. The drinks they were buying were not cold enough.

• Delicious

• The grocery store owner would tell them the same thing, “The coolers can’t keep up. There are too many of ya’ll  coming in at the same time”.

• Refreshing

• Sweet tasting

• Thirst quenching and the lemonade stand had…

• No overhead

• No competition

Oh, the lemonade stand was appropriately named…

Will’s Lemonade Stand!

He told his mom the lemonade stand needed a sign.  His mom laughed out loud.  However, she helped paint the sign Will’s Lemonade Stand.  They hung up over the stand.

During the first year the lemonade stand was a success.  The reason why was simple.  Before starting the home business there was good insight about…

Customer Service

• overheard neighborhood Gulf refinery workers talking.

• Will also overheard the conversations of Texaco refinery workers.

• Both company refinery workers were stopping during the hot summer months at a neighborhood grocery store.  They were on their way home from refineries.

•  They were all hot, hungry, thirsty and stopping at the same local grocery store Will happened to shop at every other day for his mom.

• The refinery workers were buying different snacks and drinks.

• They complained every day to the grocery store owner.

• The drinks they were buying were not cold enough.

• The grocery store owner would tell them the same thing, “The coolers can’t keep up. There are too many of ya’ll  coming in at the same time”.

The reason the lemonade stand was able to make money was simple.  During its first summer season, it was the only lemonade stand in the neighborhood which covered several city blocks.  However, word of mouth began to spread near the end of the summer season.  Specifically about the success of Will’s Lemonade Stand.

He built a lemonade stand himself.  He helped his dad remodel the home where he lived as a carpenter’s helper.  Think about it.  How successful could a lemonade stand be?  Especially if the lemonade was ice cold…

Right before the next summer season started Will noticed what was soon to become competition.  Others in the same neighborhood were preparing to open a lemonade stand.  They too were building one in the front yard of the homes where they lived. 

During the second summer season Will began making less money due to more competition.  A newspaper route became available in the same neighborhood.  Will decided to shutdown the lemonade stand.  He took-over the newspaper route.

Will started Junior High school about the same time he took over the newspaper route.  At the end of the school day, he went home and prepared for delivery of the Port Arthur News newspapers. 

He went door-to-door hand delivering newspapers the way newwpaper customers wanted them delivered.   Folded and stuck in a door handle or the mailbox newspaper rack.

Oh, by the way. Part of his newspaper job was to collect money for newspaper delivery and sell newspaper subscriptions.

Will learned something very valuable early while delivering newspapers. The customer was always right.  In fact, the right attitude got him nominated by his newspaper customers two years in a row.   

He was the Port Arthur News “Newspaper Boy of the Year” back-to-back and has never forgotten the experience during his entrepreneurship.

Will graduated from Thomas Edison Jr. High, Thomas Jefferson High School.  He also went to Lamar College in Beaumont, Texas and graduated. 

He got married, worked a while before starting a family.  All the above set Will’s entrepreneurship back for a while.  (More coming soon)